Graphic Design
Club Med brand systems
My background is rooted in graphic design.
Club Med has a lot to offer, and I decided to tackle its corporate systems as a school project. All I had to do was to give it a nudge – imbuing it with a little vitality to revitalize the spirit of “life as it should be.”
Laphroaig Scotch Family
To appeal the Laphroaig Scotch family to new-to-market customers without alienating existing ones, I took this package design project as an exercise to balance existing and new design elements.
For example, playing up the already recognizable woodblock graphics, and introducing the new, unique, hexagonal canisters.
Show, don't tell
I embrace utilizing sketches to form and bounce ideas throughout the design process – it’s a tool I picked up from design schools, along with other fundamentals like color theory and storytelling.
