Tellme
Say what you want
and get it
At Tellme, I worked on designing multi-modal mobile experiences, including Tellme for Blackberry and Live Search for Sprint.
At the time, Tellme was the fastest way for you to get the info you need when you’re on the go. Just say what you want and get it.
Launch campaign
I directed the creative for launch events, website, product demos, marketing collateral, as well as advertising in the New York Times and Wall Street Journal.
Product demo
Tellme’s voice portal quickly connects you to everyday information such as local businesses, driving directions, weather, traffic and movies.
Voice + Visual modalities
Tellme was a pioneer in voice + visual interaction, first designed for feature phones. This version was the winner of Best in Category, Interactive, ID Magazine 2007 Annual Design Review.
Brand culture
Tellme had a beloved culture. By managing its brand identity and evangelizing the organizational culture, it was later positioned the second largest acquisition in Microsoft history in April 2007, and nominated for KRON4’s Bay Area’s Most Admired Companies.
Vision
An exercise to envision a distinct interaction model that is lightweight and contextual:
A speech bubble for speech input recognition, a thought bubble for processing and “conjuring” results, and so on.
