Wessling Creative

Branding & Design

Wessling Creative was ranked #13 in the “Top Branding & Design Consulting Firms” by San Francisco Business Times in 2002.

I managed Wessling’s design department to strategically meet clients’ needs with print, digital, branding, marketing, public relations, and other creative outputs.


Roli Roti

Roli Roti was a new entry into the gourmet prepared foods market, offering rotisserie-grilled chicken from mobile kitchens.

This was a complete branding program that includes the identity, website, point-of-sale, packaging, and even employee training materials.

Customers have responded favorably to the brand, which conveys a sense of quality and wholesomeness, paired with the feeling of “a good time to be had” when making a purchase.

Port of San Francisco

For the millennium edition of the SF Port’s annual report, we simply needed to chronicle one full year of the Port’s glorious achievements.

The concept was to take the reader on a “walk” along the span of the Port’s holdings. One or more piers are showcased on every spread, articulating the dramatic changes the Port had undergone.

The center spread features the center of the Port — the Ferry Building.


IN:SITE Design/Build provides clients such as Goldman-Sachs with architectural design and design management.

Over the years, I have worked on their identity,  marketing, print and digital collateral to evolve their brand.

Wessling Creative - In:Site


Plexus5 specialized in digital collateral, as well as brand development and advancement for technology-based firms. I partnered with the owner to build and evolve brands into an integrated solution.

I enjoyed geeking out on the techie elements across the system.

Wessling Creative - Plexus5